TARGET AUDIENCE

-Female and Males

-Ages from 28-35

-Income Level: $50,000 - $120,000 annually

-Location: National in the United States of America

-Marital or Family Status: Married with children

-Education Level: High School, Associate, Bachelors or some college

CONCEPT STRATEGY

Through out the campaigns/advertisements the concept will be to be part of a story telling of Aesop’s Fables connecting with the services that AT&T offers. 

SINGLE-MINDED PROPOSITION

Combining Aesop’s Fables with AT&T services. 

MARKETING STRATEGY

Creating a connection between the Aesop’s Fable and the target audience such as, The Hare and The Tortoise relating to making a smater decision by having AT&T’s U-verse Internet bundles. Having also a story telling between The Three Tradesmen and AT&T Digital Life Home Security, the benefits of having AT&T service in an interactive manner with the parents and their children. For those who purchase At&t Digital Life service will be given a special gift package as a thank you that will include; a first- aid kit, a coloring book that is also a story telling of Aesop’s Fables with information of At&t services for the children, a mini tool kit for easy fix at home, 6 months free supcriptions for Good House Keeping, monogram coasters, and 1-year free of Silver Membership for Angie’s List. 

ADVERTISING STRATEGY

The advertising will be taking places such as, home magazines, indoor advertising, and banners for home searching web pages. Promoting the services for AT&T in home magazines will help give a faster vision for first home owners or already home owners the benefits of having AT&T Digital Life Home Security. Most importantly to give brand awareness. 

**Full PDF Process Book**

TONE

Being able to create a relationship between Aesop’s Fables and the target audience. The tone is to be a family orientation where these collectible stories can be colored and read to their children as well as being informing the parents with the great service that AT&T offers.

MARKETING STRATEGY

The company’s marketing strategy is to keep informing about the great bundles that At&t offers with the newest innovation of internet. In order to keep connected with the target audience is to combine the Aesop's Fable, The Hare and the Tortoise, with the quality information about At&T services on high speed internet.

ADVERTISING STRATEGY

The advertising will be taking places such as, home magazines, indoor advertising, and banners for home searching web pages. Promoting the services for AT&T in home magazines will help give a faster vision for first home owners or already home owners the benefits of having AT&T Digital Life Home Security. Most importantly to give brand awareness. 

**Full PDF Process Book**

TARGET AUDIENCE

RadioShack’s target demographic will be males and females from ages 35-55 with an average annual income between $55,000-$85,000. Both family and single male and females with an average of 2 children. Males who enjoy to spend time watching television with the kids or even enjoy some quality time by themselves watching some sports. Females who need to find a cellphone at an affordable price to provide for her son during high school classes to keep in touch with them. As well as those who enjoy listening to some good old radio stations while cooking, cleaning, during job hours, business hours, etc.

PROBLEM AND OPPORTUNITY RECOGNITION

Failing to ramp up on e-commerce

RadioShack made motions toward e-commerce efforts, including a ship-to-store model. But that program, which allows customers to order products online and pick them up at their local RadioShack, started in 2006, when Amazon was already a giant force in Internet retail. In the late 1990s, while other companies such as Best Buy and Walmart were running early e-commerce sites, RadioShack’s website didn’t allow consumers to shop. Instead, it offered store locators and press releases, but customers couldn’t buy anything. RadioShack never plunged into e-commerce the way its competitors did, partly because it was dealing with store problems, Claire Babrowski, a former RadioShack CEO from 2005 to 2006, told Bloomberg.

12- MONTHS GOAL

RadioShack dots the landscape with thousands of storefronts, averaging 2,500 square feet each. And that decades-old strategy seems to be working still. Today, Fort Worth, Tex.-based RadioShack is the third-largest electronics retailer in North America. Sales last year topped $4.8bn, up 4.1 percent over the prior year, while net income exceeded $337m, a 13-percent rise.

With the hope of the new improve app for RadioShack, the goal is to increase sale rates within the store and online activity. Also to help decrease the bounce rate that is currently happening with RadioShack web page.

**Full PDF Process Book Format**

TARGET AUDIENCE

ElseWhere is an app is targeted towards mainly males and females between the ages of 18-24. Are currently in college with a part-time job.

MARKETING STRATEGY

It is to create a faster and accessible mobile app where the students and keep track of real time bus schedules. Having the audience interact by setting up a reminder of when the bus arrives, leaves, and how much time is left before the bus to leave, so need to run any longer!

ADVERTISING STRATEGY

ElseWhere will be place on Facebook and Instagram Sponsors advertisements. 

TARGET AUDIENCE: Male and Female with an average of 2 children, married or single. They are goal-oriented and have a large commitment to the careers and families. With $97,000 average household income.

TYPE OF AD: Primary Demand

DISPLAYED: Instagram (18,000 followers of JetBlue)

TIME PERIOD: Beginning of August

MESSAGE: To persuade and create anxiety to the consumer in order to purchase their flight ticket through JetBlue airlines. Providing images that compare JetBlue with their competitors.

**Full PDF Process Book**

The primary motive is to access the equity in the home and the borrowers don’t really need to refinance otherwise, a cash out refinance is a pricey option. There are closing costs involved in any refinance and if the borrowers just want to access their equity and pay off some bills or pay for college, there’s a better option- a home equity line of credit or second mortgage.

These loans are subordinate to the existing mortgage and will be in a second position and will have a slightly higher rate compared to a loan for a first mortgage. Not much, but a little. However, the closing costs needed to obtain a home equity line of credit or a second cash out mortgage are minimal. If cash is all the home owners want and a standard refinance doesn’t make sense, a home equity line of credit probably makes more sense.

OBJECTIVE
Create a digital flyer that would generate likes on our Facebook page, while also leading them to our website to ultimately purchase an order. Initiate and spark a conversation that would engage people to comment and like the paid/sponsored ad.

TARGET AUDIENCE

Gender – Male and Female
Age – 18 to 30
Income – 15,000 to 25,000 annually
Region – Banning California 92220 & Beaumont California 92223

MESSAGE
Its important to understand that this demographic has a limited budget, so it is vital to let them know that they can split the bill and we accept multiple cards so that you and your friends can split the total bill. We also want to let them know that when they start drinking it’s best that we bring those crayvingz to them so they don’t risk getting a DUI.

TYPE OF AD: Primary Demand, Print

DISPLAYED: Health Magazine

TIME PERIOD: June

MESSAGE: Persuade the Consumer by changing their lifestyle as to making better decision by drinking Blk water. Knowing that drinking enough water is not an easy habit.

TYPE OF AD: Primary

DISPLAYED: YouTube Non-skippable Ad

TIME PERIOD: July

MESSAGE: Persuade the Consumer by changing their lifestyle as to making better decision by drinking Blk water. Knowing that drinking enough water is not an easy habit.

Credits:

Kaitlyn, Antonia, Charles, Christopher, and Steven

ADDY Award: Bronze

TARGET AUDIENCE: Female, ages between 28-38 with an average of 2 children, no children, married, or single. With an average annual income of $48,000-$68,000.

TYPE OF AD: Primary Demand

DISPLAYED: Instagram and Facebook (with over 2 million followers on both Instagram and Facebook)

TIME PERIOD: Begin- September End- November

MESSAGE: Persuade the average user on how it can be more beneficial to the them by purchasing the all new Chevy Silverado rather than the competitors. 

ADDY AWARD: BRONZE

**Full PDF Process Book**

TARGET AUDIENCE

The target audience for Misfit is both males and females swimmers between the ages of 35-45, single, married, married with an average of 2 children. Mainly focusing on those who love to swim. With having 55,000-75,000 annual income within the United States. Their hobbies include; going camping, road trips, soccer games, watching television, golf, and any other family activities as well.

SINGLE-MINDED PROPOSITION

To target those who are not afraid of water or simply getting in the water with their fitness tracker.

MEDIA PLACEMENT

WHY?

The results for this magazine are pretty

awesome.

-Over 25 million documents.

-Over 4 billion monthly pages.

-Over 100 million unique visitors per month.

-4:49 average read time.

WHERE?

Most Fitness, Magazine, half a page 7.5x4.5, back of the cover.

WHEN?

Will be released in the month of March. Deadline will be during the month of February.

**Full PDF Process Book**

TARGET AUDIENCE

For this product Airborne is more directed towards women who are pregnant and from the ages between 24-35 with children or first new born.  There is no specific about salary since this product is to be found in mainly all drug stores at an affordable price. 

TONE

The tone that Airborne wants to achieve is an interactive and friendly advertisements to target with women who are pregnant and is hard to get rid of cold. It will be filled with bright colors and illustration images of how Airborne can benefit for both the women and the baby. 

MARKETING STRATEGY

Why Airborne? The marketing strategy for this company is to develop a knowledge of how Airborne can benefit your health without harming the health during child-bearing.With this advertisements we aim to succeed for better options to prevent a cold for pregnant woman by giving the message “Limited Your Sick Days”.